Walk N Roll
Countywide school program identity with 22 custom school mascots
Contra Costa Transportation Authority · 511 Contra Costa · 2024–2026
Roles
Deliverables
- •Identity system
- •Mascot illustration
- •Bilingual campus banners
- •Keytags
- •Sticker pack
Tools Used
Overview
One identity, twenty-two school mascots — a Walk N Roll mark for every participating Contra Costa campus, with bilingual banners, keytags and stickers.
The Challenge
Getting kids to walk and roll to school only works if each school feels ownership of it. A single county-wide mark would have been cheaper and ignored. The program had to look like it belonged to each campus while still reading as one countywide initiative to the agencies funding it.
The Approach
Built the identity as a fixed frame with one variable slot. The sunburst, bike, CCTA pennant, wordmark and tagline never move; the mascot riding the bike and the school name change per campus. Twenty-two mascots were adapted or drawn from scratch, each in a helmet on the same bike. Every school ships a full kit — lockups, badges, 6×3 campus banners in English and Spanish with a QR code to registration, keytags scanned at the gate each Wednesday, and stickers.
The Outcome
Twenty-two schools across Contra Costa County launched on one system between 2024 and 2026. Because the frame is fixed, adding a school is an illustration and a name line rather than a new design project.
Gallery
