UFC GYM Convention 2027
Event brand, illustration system and registration platform
UFC GYM Global Franchise Convention · 2026–2027
Roles
Deliverables
- •Event identity
- •Illustration motif library
- •Email and WhatsApp campaign
- •Next.js registration platform
Tools Used
Overview
Event identity, illustration system and campaign comms for UFC GYM’s global franchise convention, plus the Next.js and Postgres registration platform it runs on.
The Challenge
UFC GYM’s global franchise convention has to sell itself to the owners who run the network. It needed an identity distinct from the parent brand without drifting from it, and a registration that was invite-gated, group-aware and self-service — live months before the agenda was locked.
The Approach
Directed the event brand and the front end of the web platform. The identity is a three-lockup system on a custom illustration motif drawn from Vegas and fight iconography, in four colorways. Campaign comms followed — save-the-date, registration reminder and a WhatsApp invite for international owners. The registration site is a Next.js and Postgres build with invite codes, group rosters, magic-link sign-in, self-service editing and an organizer view.
The Outcome
Registration opened well ahead of the February 2027 dates at Fontainebleau Las Vegas, with identity, comms and platform shipping from one hand. The next convention starts from a working platform instead of a vendor quote.
Gallery
