Accruent Cost Savings Calculator
Front-end framework rebuild and late-cycle sales tool
Accruent / Maintenance Connection
Roles
Deliverables
- •Custom front-end framework
- •Cost savings calculator
- •A/B testing program
Tools Used
Overview
A custom front-end framework plus a cost savings calculator for Accruent’s Maintenance Connection — +42% lead acquisition, −33% page load and +13% conversion.
The Challenge
Accruent’s Maintenance Connection product needed a late-cycle sales tool: prospects understood the category but couldn’t model what switching actually saved them. The marketing site was also losing speed and conversion to early front-end choices that hurt every paid acquisition dollar.
The Approach
Served as Web Product Manager and Front-End Developer. Built a custom front-end framework to replace the slow page architecture, then layered a Cost Savings Calculator on top that turned prospect inputs — work orders, technician headcount, downtime cost — into a tailored savings figure for deals already in motion. A/B testing guided both rollouts.
The Outcome
+42% lead acquisition after the framework swap, −33% page load time and +13% conversion from testing. The calculator became a standard tool in the late-cycle sales motion.
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